STAGG® CHILI OFFICIAL SPONSOR OF THE WHL

Press Release

Calgary, AB -- Hormel Foods, the maker of STAGG® Chili, is proud to become an official sponsor of the Western Hockey League and founder of the SAVES for SUCCESS program which provides minor hockey teams with the opportunity to win $3,000.

Teams simply go to StaggChili.ca and submit a photo of teammates showing STAGG® Chili products in a fun and creative way.  After the team photo has been posted on the Saves for Success board, team members, friends and family go on-line to vote for their team.  Winning teams – five in each region (Ontario and Western Canada) – will be awarded $3,000 each to be used to fund team jerseys, ice time costs and other related minor hockey team expenses.

The program aims to contribute up to $30,000 to be used for minor hockey teams at all levels throughout Ontario and Western Canada (Manitoba, Alberta, Saskatchewan and British Columbia).

“We think it is a fitting partnership, STAGG® Chili, the #1 brand of Chili, a favourite winter meal, and hockey, the #1 amateur winter sport in Canada. The SAVES for SUCCESS program allows us to contribute to hockey at the grass roots level in a way that is fun and allows STAGG® Chili to connect with families, communities and the game of hockey” says Larry Raskin.

Available for interviews: Larry Raskin, Int’l Brand Manager, Hormel Foods Corp, 507-437-5077

Background

STAGG® Chili is the Number 1 chili in Canadian grocery stores.  The STAGG® brand was established in 1956 and is owned by Hormel Foods Corp.  Since 1891, the name Hormel has been synonymous with quality, value and innovation. 

The Western Hockey League is a member of the Canadian Hockey League (CHL) whose membership is comprised of three major junior hockey leagues: Ontario Hockey League (OHL), Quebec Major Junior Hockey League (QMJHL) and the Western Hockey League (WHL). At the conclusion of each League's playoffs, the CHL hosts the MasterCard Memorial Cup. A National Championship tournament involving each of the League's Champion and the tournament host. The Western Hockey League's Head Office is located in Calgary, Alberta and is responsible to administer all functions related to League operations.

(Nathan can be reached at nathanfournier@mainehockeyjournal.com)